Take Control of Your Marketing

We know you’re not afraid of hard work. You’ve built your business brick by brick.

But marketing can feel like a puzzle where half the pieces are missing.

Here’s the TRUTH : You don’t need a massive team or a giant budget to get results. You just need the right system—and a little guidance from someone who’s been in the trenches.

The D.I.Y. Starter Kit gives you the tools, strategy, and support to finally crack the marketing code.

Build your own lead-generating system step-by-step, launch with confidence, and set the foundation for future growth.

Hi, I’m Lam , founder of Social Proof Branding & Marketing.

Over the past decade, I’ve helped entrepreneurs and small business owners turn struggling ideas into thriving brands.

From selling out a whiskey convention for the first time in its history, to helping a husband-and-wife team launch their all-natural skincare brand, to getting millions of views for a content creator by repurposing their old work.

I started Social Proof to give solopreneurs and small businesses the same marketing strategy, leadership, and execution that big brands pay entire teams for, all without the overhead.

With the D.I.Y Starter Kit I’m handing you everything I’ve learned: the fundamentals, the frameworks, and the assets you need to grow your business today and scale it tomorrow.

What is the D.I.Y Startup Kit?

SEE WHAT'S INSIDE

The D.I.Y. Startup Program is a 7-week program that combines expert coaching, actionable tools, and ongoing support to help solo entrepreneurs and small teams build their own high-performing marketing engine.

You’ll learn the why behind each strategy and the how to put it into action. By the end, you’ll have a fully functional marketing system, a deep understanding of how it works, and the confidence to run it yourself.

Why It Works

Built for Bootstrappers

We know what it’s like to build from the ground up. We designed this program to be low cost and actionable.

No Fluff, Just Results

You’ll focus on what works—and skip the rest. By the end of this program, you’ll have a fully functional system, not just a pile of knowledge and ideas.

You’re In Control

Learn the skills, build the system, and run it yourself. no hidden costs. Only Empowerment.

What’s Inside?

Week 1: Brand Strategy: Nail your Brand story, voice, unique value, and positioning. Walk away with a comprehensive Brand Guideline you’ll use for everything else.
Week 2: Offers & Lead Magnets: Craft an offer that’s impossible to ignore and create a lead magnet to attract the right people.
Week 3: Email Nurturing & Automation: Build email sequences that work while you sleep, turning leads into loyal customers.
Week 4: Paid Ads Mastery: Learn to write compelling ads, find your audience, and optimize for the best ROI.
Week 5: Content Creation & Repurposing: Master the Content Creation Matrix to create high-value content that works across multiple platforms.
Week 6: Performance Tracking: Learn to measure what matters, interpret your metrics, and make data-driven decisions.
Week 7: Two-Pronged Launch Strategy: Learn, Plan, and Execute a launch with a bang.

Marketing questions always seem to pop up at 10 p.m., right? We’ve got you covered with:

Templates & Checklists: Done-for-you frameworks for offers, emails, landing pages, ads, and more.
Video Tutorials: Quick, step-by-step guides for tools and automations.
Content Creation Matrix: A system to help you create, repurpose, and distribute content with ease.

With these tools, you’ll never feel stuck again.

RESERVE YOUR SPOT TODAY!

Your Investment

ONE TIME STARTUP INVESTMENT

~~$1500~~

$999

Includes the full 7-week 1 on 1 coaching and training, lifetime access to templates and resources, and 1 month on going support.

The Social Proof Guarantee

If after the first two weeks you feel you’re not getting value, I’ll refund your investment — no hard feelings.

Reserve Your Spot Today – Limited to 5 clients per month

Build your foundation

Master the fundamentals

and walk away with ready-to-use assets in just 7 weeks.